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What is direct relationship insurance?

Direct relationship insurance is the fastest growing segment of the Canadian insurance marketplace.

Canadian consumers want to research, compare and purchase insurance via their computers and handheld devices. As well as shopping online, more consumers want to interact directly with their insurer online. To meet this need, CADRI members:

  • Provide end-to-end services and expert advice through their teams of exclusively-licensed insurance professionals.
  • Market, sell and distribute their products to customers online 24/7

Direct relationship insurers rely on innovative processes and technology-driven solutions to provide Canadians with ease of access, flexibility and efficient advice, sales and service.

Benefits of direct relationships include:

  • Consumers deal directly with their insurance company, with the choice to call, click or walk-in.
  • Consumers remain in control of the sales process.
  • Consumers have access to fast, cost-effective, and technology-enabled sales and services.
  • Consumers enjoy increased convenience and accessibility to services.
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