What is the Direct Relationship Model?

Insurers who operate under the Direct Relationship Model market and distribute their products and services to their customers directly and provide advice through their own exclusive teams of licensed insurance professionals. Whether through the web, on the phone or face-to-face, these insurers provide end-to-end service and are in direct relationships with their customers through all steps of the sales and service process for advice in respect of their insurance needs.

Through mass marketing, individually-targeted communications, and other advertising techniques, Direct Relationship insurers promote their unique identity and develop public awareness for their brand, products and services. They use many types of media and approaches to communicate with prospective and existing customers, including TV and radio, telephone, internet, direct mail, workplace marketing and face-to-face contact. Their value proposition relies on innovative processes and state-of-the-art technology to provide customers with ease of access, convenience and efficient sales and service delivery. Consumers deal with exclusive teams of well-trained, licensed insurance professionals for advice and in respect of all their insurance needs.

By allowing customers the choice to call, ‘’click’’ or walk-in, the Direct Relationship Model provides many benefits.

	Consumers remain in control of the sales process.
	Consumers have access to fast, cost-effective and technology-enabled sales and services.
	Customers enjoy increased convenience and accessibility to services through the web and extended hours of operations.

Because of its many benefits and advantages, consumers have made the Direct Relationship Model the fastest growing distribution channel in the Canadian Insurance market place.