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CADRI Objectives
To ensure consumers can benefit fully from their choice of phone, direct mail or internet as a preferred means of purchasing property and casualty insurance products and services by:
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Supporting a level playing field for direct response in the Canadian marketplace. |
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Ensuring consumers have an unfettered ability to choose direct response as a means of meeting their property and casualty needs. |
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Promoting direct response as a growing and innovative way of distributing and marketing property and casualty insurance products and services in the insurance marketplace. |
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Increasing awareness and acceptance of direct response by consumers. |
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