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CADRI Objectives

To ensure consumers can benefit fully from their choice of calling, ‘clicking’ or walking-in as a means of purchasing property and casualty insurance products and services by:

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Supporting a level playing field for the Direct Relationship Model in the Canadian marketplace.

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Ensuring consumers have an unfettered ability to choose the Direct Relationship Model as a means of meeting their property and casualty insurance needs.

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Promoting the Direct Relationship Model as a growing and innovative way of distributing and marketing property and casualty insurance products and services in the insurance marketplace.