CADRI Objectives

To ensure consumers can benefit fully from their choice of Internet, phone, and direct mail as a preferred means of purchasing property and casualty insurance products and services by:

	Supporting a level playing field for direct response in the Canadian marketplace.
	Ensuring consumers have an unfettered ability to choose direct response as a means of meeting their property and casualty needs.
	Promoting direct response as a growing and innovative way of distributing and marketing property and casualty insurance products and services in the insurance marketplace.