CADRI Activities

1.  Promote

CADRI will take the necessary steps to build awareness and understanding of the specific needs and consumer benefit of direct response in the Canadian insurance marketplace with key stakeholders.

2.  Advocate

On behalf of its members CADRI will advocate its common needs, positions and interests to governments at all levels.

3.  Research

CADRI will undertake research to support its advocacy and other objectives, including becoming a source of knowledge and information on direct response insurance, and establishing benchmarks on direct response insurance in Canada.

4.  Educate

CADRI will unite members in their goal of maintaining and improving the qualifications and standards of the professionals who work in the direct response industry.

5.  Communicate

CADRI will develop an outreach program with key public audiences to promote, educate and communicate the mission and objectives of the Association.