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Direct Response
CADRI Mission
CADRI Objectives
CADRI Activities
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CADRI Activities

1. Promote

CADRI will take the necessary steps to build awareness and understanding of the specific needs and consumer benefit of the Direct Relationship Model in the Canadian insurance marketplace with key stakeholders.

2. Advocate

On behalf of its members CADRI will advocate its common needs, positions and interests to policymakers at all levels.

3. Research

CADRI will undertake research to support its advocacy and other objectives, including becoming a source of knowledge and information and establishing benchmarks on direct insurance in Canada.

4. Communicate

CADRI will develop an outreach program with key public audiences to promote, educate and communicate the mission and objectives of the Association.