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Our Industry

CADRI members offer property and casualty and automobile insurance directly to consumers right across the country. As the fastest growing distribution channel in the Canadian insurance marketplace, direct relationship insurers provide end-to-end service for consumers regarding their insurance needs, building and managing customer relationships without using intermediaries.

Direct relationship insurers:

  • Market, sell and distribute their products to customers through direct channels (online, mobile, over the phone and face-to-face).
  • Provide advice through their exclusive teams of licensed insurance professionals.

Shifting Customer Expectations

When it comes their insurance needs and preferences, Canadians today are demanding more choice, flexibility, accessibility and transparency. They are increasingly using the Internet to research, compare and buy insurance. Consumers are not only shopping online but are interacting with their insurance company online more often, with mobile usage emerging as a significant form of interaction.

The value proposition of direct relationship insurers relies on innovative processes and technology-driven solutions to provide Canadians with ease of access, flexibility and efficient advice, sales and service.


Benefits of Direct Relationships

  • Consumers deal directly with their insurance company, with the choice to call, click or walk-in.
  • Consumers remain in control of the sales process.
  • Consumers have access to fast, cost-effective, and technology-enabled sales and services.
  • Consumers enjoy increased convenience and accessibility to services through the web and extended hours of operation.

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